How to open a coffee shop in the digital era

Simple and unique coffee shop in Prague. Image: barthworks.com

Kopi or Coffee is the oldest beverages other than wine and beer in the world. Coffee plant was first recognized in Ethiopia, Africa and since has grown too long in Bali, South America, Sumatra, and Java, so there is a program or piece of software called the Java logo on a cup of steaming coffee. 

It looks like the inventor of the Java program is a true coffee connoisseur, and shouted eureka find success because the program, and all thanks to a cup of coffee. As a sign of gratitude, he made ​​Java coffee as a logo. The logo has been phenomenal, and we find in our computer. 

A variety of presentation of coffee or cappuccino at the coffee shop. Image: ecig-vapo.com

Coffee is not only growing in Java, as well as delicious coffee can come from Vietnam, Cuba, Thailand, Uganda, Columbia and Bali, the island of paradise. If you are a coffee connoisseur, the radar in the hearts of coffee lovers always leads to a new coffee shop or cafe. In the end you will be a regular customer at one or two particular coffee shop. 

10 years in the coffee business is growing very rapidly, both local coffee shop, coffee shop franchises nationally and from abroad, but the traditional coffee shops still loved by the old customers and new customers. Aroma and coffee variants also evolved, from instant coffee to real coffee, white coffee, organic coffee and exotic coffee called Kopi Luwak.

How to start  a coffee shop business

The presentation kopi tarik in APEC in 2013. Image: apec2013.or.id

As well as the fans of culinary, coffee enthusiasts now also increasing, even many teenagers and young people became a fan of coffee , even though not many people drinking strong coffee or espresso, or Irish Coffee. Young people generally mild such as cappuccino coffee drink, cafe latte, kopi tarik, mocha coffee, and other variations.

When you come to a coffee shop, do you ever think to make your own coffee shop?

 If you have a high curiosity about the various types of coffee, coffee benefits for humans, how to process by presenting a cup of coffee or espresso is good, then you need to think to build or open your own cafe, and you are free to make a variety of coffee creations. Being the coffee entrepreneur is very appealing. There are many coffee shops in various corners of the city or the mall has become a gathering various communities, both business people, socialites, as well as housewives who gathered for a social gathering, and various other activities. Not only coffee customers always come alone just for a coffee or cappuccino .

The advantage of the cafe or coffee shop business is very tempting, so you have a chance to enjoy the sweetness of this business. Your love for coffee is the main capital to build a successful coffee shop. Then you make sure the menu you want to present to your customers, including the cake, snacks, or other traditional snacks as special additional menu from your main dish, which is coffee with different variations.

 

Lunch and coffee break in Kintamani, Bali. Image: heaven-view.blogspot.com

You also need to think about the interior and the appearance of your coffee shop , whether shades of antique, nostalgic, modern, art deco, old-fashioned, unique ethnic, or contemporary, or whatever it is so that it can attract the attention of the coffee enthusiast or the novice who wants to relax in your cafe. Many of the young men who feel proud if could invite her lover to a best coffee shop in town. If you are serious and coupled with knowledge of marketing strategies, and of course on the management of a business, then you have to take the decision to become an entrepreneur.

The quality of the coffee beans, the taste of the espresso and capuccino you are also very important, so that your customers will always come back alone or with friends or family. Your smile and friendliness of the staff or the waiters are very important in the hospitality business as well as the hospitality business and other services. You need to know the standard of service in the hotel business or famous flight, so that their business is always growing by leaps and bounds. To cultivate coffee, you not only need to have the best machine for making espresso or cappuccino, because to maintain consistency and quality, you need to have a barista who understand how to mix coffee with best quality. Perhaps you yourself need to learn to be a barista formally and certified as a professional barista.

 

Crowded coffee shop in Paris. Image: winged-words.com

Another key to the coffee business is how you market your coffee shop, as well as a logo that you will use as a trademark. Do not copy in excess of a logo or brand famous coffee shop, coffee shop because you need to be unique and easily recognized by anyone. 

Take advantage of social media such as Facebook, Twitter, Instagram and other social networks to promote your business, even you need to create a website or blog, so that your visitors not only the locals. Thanks to information technology, you could even get customers from other cities and foreign tourists.

If you want to succeed and thrive in the coffee shop business, you should always learn new things about the worldcoffee, and various aspects of corporate management, marketing strategy, product development and business, even the art of coffee culture so that your business can be more creative and innovative, even you can open new outlets in other places, and it is possible there are companies or investors who want to cooperate with you, with the franchise model.

You can make millions of dollars because the coffee shop business, and you will be loved by coffee farmers, as well as young people who need jobs. Maybe you will inspire more people to join together to grow you as a new entrepreneur, not just their livelihood to others. You just need to be serious about your business, persevere, do not give up and have a strong dream. Are you ready?